Bryton becomes the official GPS cycling computer sponsor for the Deceuninck – Quick-Step Team.
Starting from the 2019 season, Bryton has officially become the GPS cycling computer sponsor for the world-tier powerhouse, Deceuninck – Quick-Step. Through this partnership with the championship team, Bryton continues to expand its brand visibility across the global stage.
Reflecting on 2018, the Quick-Step Floors team dominated the rankings among the 18 WorldTour teams, securing a brilliant record of 73 victories and maintaining the highest win count in the peloton for seven consecutive years.
Bryton’s Latest GPS Cycling Computers
Bryton's newly released series of GPS cycling computers features support for the world's five major satellite systems, providing industry-leading positioning accuracy. The devices come pre-loaded with OSM (OpenStreetMap) for enhanced turn-by-turn guidance, while supporting smart notifications and Bluetooth/ANT+ sensor connectivity. In the near future, Bryton and Deceuninck – Quick-Step will collaborate to launch a special "Team Edition" computer, incorporating the team’s iconic colors to add a sleek, professional aesthetic for the riders on the circuit.
Voice from Leadership
"This partnership represents an incredible opportunity for Bryton," said Samuel Wang, CEO of Bryton. "Since our founding, we have actively collaborated with professional cyclists. Partnering with the world's number one ranked team this year is a significant milestone for the company. We will continue our efforts to provide cyclists with the best GPS cycling computers on the market."
Patrick Lefevere, General Manager of Deceuninck – Quick-Step, commented on the announcement: "We are delighted to partner with a fast-growing company like Bryton. Bryton believes the best way to develop their products is by working hand-in-hand with our team. We believe this alliance will bring immense benefits to the future development of both parties."
The Belgian-based powerhouse will become the first team in the world to utilize Bryton’s most advanced smart cycling computers in top-level competition.